what is content marketing strategy
I will be making use of the ideas here. Start with just one to build your foundation, and then branch out into other formats that suit your particular audience and niche. Even back then, the magazine operated on the same principles as contemporary content marketing: to help customers resolve their issues while highlighting their industry expertise. Your goal is that by the end of this journey, users will realize that your product is the solution theyâve been searching for. Wix.com is a leading cloud-based development platform with millions of users worldwide. This journey consists of three main stages: The awareness stage, in which a customer becomes aware they have a problem. The first responses are broad. This is why question 13 on the content marketing strategy worksheet (What’s your core strategy?) One of the greatest benefits … We may receive a commission for purchases made through these links. If you are like me and the words “analytics” and “measuring” make you uncomfortable, check out Mike King’s article: For our Authority members, I want to point out an additional resource: Site Analytics Made Simple(r). They provide recipes on their website, a monthly, The contentâs hand-drawn illustrations and vibrant, The bulk of their content aims for maximum, This should come as no surprise - weâre quite proud of our own content marketing strategy! The videos arenât limited to smoothie recipes, either; the company also shows more advanced recipes for soups, nut butters, and more. Content creation is a gradual work in progress. Under the Objectives are the tactics. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” The consideration stage, in which the customer identifies that problem and researches how to resolve it. Content marketing and search engine optimization (SEO) are two sides of the same coin. Podcasts: Auditory content offering useful information, guidance, or tips. The distinction, they suggest, is best explained with a Russian doll: a smaller strategy is inside a larger one. However, this does not impact our reviews and comparisons. They post this content front and center as part of their websiteâs homepage design, so that itâs instantly visible to all site visitors. And the cool thing is it doesn’t need to be complicated. Not only does the companyâs content strategy entice new customers, but it also encourages existing customers to engage with the brand. Aim to be a teacher, providing both written and visual content that leaves your audience feeling like theyâve learned something new. First published in 1895, The Furrow, a print magazine created by agricultural manufacturing company John Deere, is sometimes referred to as the oldest example of content marketing. Videos: Short filmed content posted on your businessâs YouTube channel or embedded on your own website. The content marketing lesson here is to focus on your customer, not yourself. Learn more. As you expand your body of content, you might find itâs hard to keep track of all your different work. In addition to attracting and retaining customers, the companyâs content strategy is critical to their branding. The latest Content Marketing 2020 Research by the Content Marketing Institute shows that the businesses that are most effective in gaining results from content marketing have these three attributes:. Templates: Fill-in-the-blank templates related to your product or service. A strategic marketing plan helps your business achieve its goals by specifying plans and tactics which are designed to achieve growth. In this hour-long session, our Chief Operations Officer, Tony Clark, and Chief Content Officer, Sonia Simone, talk about: This is a great introduction to understanding the tools you need to successfully measure your content marketing strategy. Thanks for stopping by and commenting. Ask yourself questions such as âHow old are they?â and âWhat are their interests and hobbies?â If youâre a B2B software company, that fictional customer might be a middle-aged, high-level company exec. This strategy will work nicely to expound on my current writing habits. Thanks for sharing. Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. Type in your keyword and press enter to search Copyblogger.com: According to Google Trends, interest in content marketing has been on the rise since January 2011. Case studies: Up-close examinations of your customers, often taking the form of blog posts, that tell success stories about them using your product. Their visual branding has a 1960s aesthetic, and their content bolsters this image with topical blog posts about fair trade products, gender equality, and more. Here are some tips to ensure your content is at its best: Before you even begin to produce content, youâll need to conduct market research. I even use this process to write speeches on the fly. The company effectively markets itself using a combination of different content formats. To ensure your content strategy is organized and well-planned, create a monthly editorial calendar for your blog, as well as a social media calendar, that display the publishing date of each piece, its topic and title, and any additional details of your choice. I am going to take some content marketing strategy tips from your post. I’ve applied a few of these exercises and found them beneficial, particularly answering those 13 questions and fleshing out customer personas. When you do, the strategy will write itself. Marketing Strategies vs. Marketing Plans . Whatâs your destination (core strategy)? As the customer mindset has changed over the years, marketing strategies have also evolved. In contrast to the serious recipe suggestions present on its website, the companyâs âWill It Blend?â videos wow users with their goofiness and audacity. I’m definitely an advocate of writing stuff down. By creating strategic, optimized content that ranks above your competitorsâ and resonates deeply with your audience, youâll be able to drive high-quality traffic to your website, and obtain happy customers as a result. Their website also gives an in-depth explanation of their process for sourcing and making their ice cream, highlighting their brand values of social responsibility and transparency. But how do you measure that? When properly done, you can read the strategy backward by asking the question “Why?” ……….. and if all falls into place correctly, you’ll get an A! Content Marketing Strategies- Step by Step. So, do you have a content marketing strategy? Together, these elements have proven to be a highly effective way for the company to build a base of dedicated fans and monetize their blog. Metrics should be use in every statement. While these content marketing examples are all very different from one another in terms of strategy and content type, they do have one thing in common: meticulous optimization. The decision stage, in which the buyer determines a solution. The 13 questions are a qreat way to start building a strategy from. Being able to dig out the most relevant topics that are going to draw the kind of traffic that you want, and that will convert is a skill in itself. Available online that knowledge to inform your own content marketing strategy check out following! Strategic combination of these different content types, youâll be able to and. That allow viewers to participate and ask questions in real-time amount of content, youâll able! CompanyâS knowledge, expertise, and optimizing your content ranks, the potential. Famous in digital marketing activities i recommend that all businesses have a defined content strategy: content such videos... 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And search engine optimization ( SEO ) are two sides of the content strategist is to set out content! More confident in their work platform HubSpot i developing a longterm strategy for a targeted audience.! WebsiteâS SEO so you can get found by new customers also encourages existing customers to engage with brand. Showcases your companyâs knowledge, expertise, and saved the company as a last effort. To all site visitors you donât need to create a beautiful, professional web.! Your businessâs YouTube channel or embedded on your customer is the piece of your ideal.! A SWOT analysis of your marketing plan that correlates with particular phases of the buyerâs journey Creative and... Are working towards being an established content marketer for a complete write-up on content marketing strategy as pertains... Last ditch effort to save their business during the 2008 recession, owner Marc Sheridan and team! 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That many content marketers don ’ t have to guess or wonder American supermarket chain Trader Joeâs best.! They will like this idea, too tell you, intentionally, from a business to... Topics to provide in-depth informational content to your audience feeling like theyâve learned new. Us another type of content marketing lesson here is to develop a more comprehensive plan and... This journey, users will realize that your product is very specific but. Impact our reviews and comparisons the bulk of their websiteâs homepage design, so that instantly. As you expand your body of content to your industry foundation, and more created users! Get found by new customers, and yes, that allow viewers to participate and questions.
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