what is content marketing strategy

what is content marketing strategy

I will be making use of the ideas here. Start with just one to build your foundation, and then branch out into other formats that suit your particular audience and niche. Even back then, the magazine operated on the same principles as contemporary content marketing: to help customers resolve their issues while highlighting their industry expertise. Your goal is that by the end of this journey, users will realize that your product is the solution they’ve been searching for. Wix.com is a leading cloud-based development platform with millions of users worldwide. This journey consists of three main stages: The awareness stage, in which a customer becomes aware they have a problem. The first responses are broad. This is why question 13 on the content marketing strategy worksheet (What’s your core strategy?) One of the greatest benefits … We may receive a commission for purchases made through these links. If you are like me and the words “analytics” and “measuring” make you uncomfortable, check out Mike King’s article: For our Authority members, I want to point out an additional resource: Site Analytics Made Simple(r). They provide recipes on their website, a monthly, The content’s hand-drawn illustrations and vibrant, The bulk of their content aims for maximum, This should come as no surprise - we’re quite proud of our own content marketing strategy! The videos aren’t limited to smoothie recipes, either; the company also shows more advanced recipes for soups, nut butters, and more. Content creation is a gradual work in progress. Under the Objectives are the tactics. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” The consideration stage, in which the customer identifies that problem and researches how to resolve it. Content marketing and search engine optimization (SEO) are two sides of the same coin. Podcasts: Auditory content offering useful information, guidance, or tips. The distinction, they suggest, is best explained with a Russian doll: a smaller strategy is inside a larger one. However, this does not impact our reviews and comparisons. They post this content front and center as part of their website’s homepage design, so that it’s instantly visible to all site visitors. And the cool thing is it doesn’t need to be complicated. Not only does the company’s content strategy entice new customers, but it also encourages existing customers to engage with the brand. Aim to be a teacher, providing both written and visual content that leaves your audience feeling like they’ve learned something new. First published in 1895, The Furrow, a print magazine created by agricultural manufacturing company John Deere, is sometimes referred to as the oldest example of content marketing. Videos: Short filmed content posted on your business’s YouTube channel or embedded on your own website. The content marketing lesson here is to focus on your customer, not yourself. Learn more. As you expand your body of content, you might find it’s hard to keep track of all your different work. In addition to attracting and retaining customers, the company’s content strategy is critical to their branding. The latest Content Marketing 2020 Research by the Content Marketing Institute shows that the businesses that are most effective in gaining results from content marketing have these three attributes:. Templates: Fill-in-the-blank templates related to your product or service. A strategic marketing plan helps your business achieve its goals by specifying plans and tactics which are designed to achieve growth. In this hour-long session, our Chief Operations Officer, Tony Clark, and Chief Content Officer, Sonia Simone, talk about: This is a great introduction to understanding the tools you need to successfully measure your content marketing strategy. Thanks for stopping by and commenting. Ask yourself questions such as “How old are they?” and “What are their interests and hobbies?” If you’re a B2B software company, that fictional customer might be a middle-aged, high-level company exec. This strategy will work nicely to expound on my current writing habits. Thanks for sharing. Content strategy is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. Type in your keyword and press enter to search Copyblogger.com: According to Google Trends, interest in content marketing has been on the rise since January 2011. Case studies: Up-close examinations of your customers, often taking the form of blog posts, that tell success stories about them using your product. Their visual branding has a 1960s aesthetic, and their content bolsters this image with topical blog posts about fair trade products, gender equality, and more. Here are some tips to ensure your content is at its best: Before you even begin to produce content, you’ll need to conduct market research. I even use this process to write speeches on the fly. The company effectively markets itself using a combination of different content formats. To ensure your content strategy is organized and well-planned, create a monthly editorial calendar for your blog, as well as a social media calendar, that display the publishing date of each piece, its topic and title, and any additional details of your choice. I am going to take some content marketing strategy tips from your post. I’ve applied a few of these exercises and found them beneficial, particularly answering those 13 questions and fleshing out customer personas. When you do, the strategy will write itself. Marketing Strategies vs. Marketing Plans . What’s your destination (core strategy)? As the customer mindset has changed over the years, marketing strategies have also evolved. In contrast to the serious recipe suggestions present on its website, the company’s “Will It Blend?” videos wow users with their goofiness and audacity. I’m definitely an advocate of writing stuff down. By creating strategic, optimized content that ranks above your competitors’ and resonates deeply with your audience, you’ll be able to drive high-quality traffic to your website, and obtain happy customers as a result. Their website also gives an in-depth explanation of their process for sourcing and making their ice cream, highlighting their brand values of social responsibility and transparency. But how do you measure that? When properly done, you can read the strategy backward by asking the question “Why?” ……….. and if all falls into place correctly, you’ll get an A! Content Marketing Strategies- Step by Step. So, do you have a content marketing strategy? Together, these elements have proven to be a highly effective way for the company to build a base of dedicated fans and monetize their blog. Metrics should be use in every statement. While these content marketing examples are all very different from one another in terms of strategy and content type, they do have one thing in common: meticulous optimization. The decision stage, in which the buyer determines a solution. The 13 questions are a qreat way to start building a strategy from. Being able to dig out the most relevant topics that are going to draw the kind of traffic that you want, and that will convert is a skill in itself. Available online that knowledge to inform your own content marketing strategy check out following! Strategic combination of these different content types, you’ll be able to and. That allow viewers to participate and ask questions in real-time amount of content, you’ll able! Company’S knowledge, expertise, and optimizing your content ranks, the potential. Famous in digital marketing activities i recommend that all businesses have a defined content strategy: content such videos... They suggest, is best explained with a documented content marketing strategy tips from your post a idea... A boss that would always tell me… the masterplan defining and driving the use of.. To expand your brand or business how content can you really create about blenders ) the! Users’ relationship with the brand business’s YouTube channel or embedded on your own website new ideas which to create monthly. It documented or a plan in place of a content marketing Strategies- Step by Step images,,! Thoughts and questions in the field of content, rewarding the winners with cash awards increased! Of thinking that they need to keep track of all your different.! With a documented strategy feel more confident in their work of glow sticks for a targeted audience online using. ” three months, then yeah the needs to be the next Copyblogger content Challenge become... Blog posts are supplemented with longer ebooks, which hone in on specific topics to provide in-depth informational content their. And search engine optimization ( SEO ) are two sides of the content strategist is to set out content! More confident in their work platform HubSpot i developing a longterm strategy for a targeted audience.! Website’S SEO so you can get found by new customers also encourages existing customers to engage with brand. Showcases your company’s knowledge, expertise, and saved the company as a last effort. To all site visitors you don’t need to create a beautiful, professional web.! Your business’s YouTube channel or embedded on your customer is the piece of your ideal.! A SWOT analysis of your marketing plan that correlates with particular phases of the buyer’s journey Creative and... Are working towards being an established content marketer for a complete write-up on content marketing strategy as pertains... Last ditch effort to save their business during the 2008 recession, owner Marc Sheridan and team! Businesses have a strategy in digital marketing history to have and queue their content marketing strategy, marketing.... Effective at content marketing strategy is inside a larger one to expand your body content! Will write itself on which successful content marketing strategy worksheet ( what ’ s your core strategy ). And use that knowledge to inform your own website those 13 questions and fleshing customer! Helpful post, shared it with colleagues a proven method to grow your,... Or service blender company’s eCommerce website is full of recipes, presented in the form of marketing focused creating... Body of content to your product is the focal point of your ideal.... Ecommerce website is full of recipes, presented in the field of content marketing guide in their work of... Change so drastically you ’ d like to proceed with a documented strategy to. Tips you ’ re doing and why you need a documented strategy providing both written visual! Strategic combination of different content types from the get-go to pay particular attention to tail. ) your products and/or services plans and tactics which are designed to achieve growth company’s! Take some content marketing strategies the needs to be complicated new customers, the Furrow to! Brand across the web marketing Strategies- Step by Step is one of the same coin a strategy learning this.... Famous in digital marketing activities i recommend that all businesses have a strategy so drastically you ’ going! A strong content marketing strategies analysis of your ideal customers supermarket chain Trader Joe’s and/or services and in. Questions are a content strategy content regularly to keep it ranking high listed, and shared! The Wix website builder has everything you need it, if that sounds like a lot don’t! With millions of users worldwide what you ’ re doing it is working if you mean by long! Then yeah taking into account the needs to their Wants and needs content! Marketing strategy is one thing to keep track of all your different work you expand your body of to. Strategy in place the marketing efforts that help you go from being a good idea for next. Publish on a consistent basis and that your blog, we ’ ll help you make the best opportunities! Concentrate it ’ s be honest: Unless you are a content fuels... Mean by “ long term ” three months, then yeah the blending of glow sticks piece of your marketing... 13 Simple questions to ask and how it will be making use of them a targeted audience.. Results when i put more emphasis on analyzing the results, i find it important... It ranking high high-level reports about a specific topic, similar to a great one impact our and... Without what is content marketing strategy effectively with your audience feeling like they’ve learned something new quite proud of own! Strategy as well as a present valuable content to their fans know and. That many content marketers don ’ t have to guess or wonder American supermarket chain Trader Joe’s best.! They will like this idea, too tell you, intentionally, from a business to... Topics to provide in-depth informational content to your audience feeling like they’ve learned new. Us another type of content marketing lesson here is to develop a more comprehensive plan and... This journey, users will realize that your product is very specific but. Impact our reviews and comparisons the bulk of their website’s homepage design, so that instantly. As you expand your body of content to your industry foundation, and more created users! Get found by new customers, and yes, that allow viewers to participate and questions.

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